Welcome! Tuesday - Jul 25, 2017

Who are China’s rural online shoppers?


Online shoppers in China’s rural areas are generally younger than their peers in urban areas. Over 59.3% of people who shop online in the countryside are under the age of 30, compared with a lower percentage of 56% in cities. Moreover, the population between ages 20 and 29 is the largest online shopping group in rural areas.

Breakdown of Online Shoppers in China’s Rural and Urban Areas by Age - Observer Solutions

 

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