How Businesses Use WeChat to Win Chinese Consumers – Part 1. Case Study of YOOX September 3, 2014 by Julia Q.Zhu 1 comment 3211 viewson Digital Marketing, Digital Payment, E-Commerce, Featured, Insights, Mobile Commerce, Social Media, Strategy In the last post, we noted that social media is more than just a way to stay ahead of the news and connect with your friends in China. While Western companies tend to focus on advertising via social media, Chinese firms use social platform for deeper customer engagement as mobile increasingly become a major avenue …
China e-commerce: 14% of online retail transactions via smartphones in Q1 June 24, 2014 by Julia Q.Zhu 0 comments 4260 viewson Data, E-Commerce, Mobile Commerce The transaction value of online shopping via mobile devices is increasing in China as consumers switch to mobile devices. In the first quarter of 2014, over 14% of online retail transactions were conducted through smartphones and tablets, representing an increase of 6.6 percentage points compared to the same period of 2013. This growth is attributed …
China Retail E-commerce Sales Reached $73 billion in 2014 Q1, Up 27.6 Percent Y-o-Y June 4, 2014 by Julia Q.Zhu 0 comments 1719 viewson E-Commerce, Insights, Mobile Commerce In Q1 2014, the Chinese retail e-commerce sector continued to grow at a double-digit pace – up 27.6 percent year-on-year to $73 billion in transaction value. E-commerce spending on mobile end increased 140.8% year-on-year to $10.3 billion, accounting for 14.1% of the total retail e-commerce sales in the first quarter. Observer Solutions believes that mobile commerce will continue to grow at …
Alibaba ecommerce maintained its leading position on the mobile end April 7, 2014 by Julia Q.Zhu 0 comments 1834 viewson Alibaba, Data, E-Commerce, Mobile Commerce In 2013, China’s mobile commerce (m-commerce) sales reached 167.6 billion Chinese Yuan. Alibaba maintained its leading position on the mobile end. Its Taobao and Tmall accounted for 76.1% of total m-commerce sales. Runner-up JD comprised 5.2% of the transaction share. Tencent came in third place accounting for 1.5% of the transaction share.
China Online Shoppers surged to 302 millions by EOY 2013 March 19, 2014 by Julia Q.Zhu 0 comments 1957 viewson Consumer Behavior, Data, E-Commerce, Insights In 2013, the number of Chinese online shoppers surged to reach 302 million – surpassing the total number of American online shoppers for the third consecutive year. The gap is only growing wider… In the United States e-commerce penetration is leveling off, as nearly 90% of Internet users make purchases online. However, while China has more internet users than …
Alipay dominates China mobile payment transactions March 18, 2014 by Julia Q.Zhu 0 comments 3021 viewson Alibaba, Data, E-Commerce, Mobile Commerce As 2014 is the year that Chinese e-commerce ‘goes mobile’, Mobile payment will undoubtedly be one of the hottest payment trends in China this year. In Q3 2013, the total mobile payment transaction volume came close to 300 billion RMB. Alipay, which is equivalent to PayPal in the US, dominates China’s mobile payment market by accounting for …
China’s E-commerce Goes Mobile in 2014 January 15, 2014 by Julia Q.Zhu 2 comments 1356 viewson Consumer Behavior, E-Commerce, Insights, Mobile Commerce China’s e-commerce revolution is transitioning from computers to mobile in 2014. The spread of m-commerce, especially for millions of new consumers in inland China, will make mobile the purchasing channel of choice going forward. Alibaba’s visionary founder Jack Ma commented earlier in 2013, “The mission of Alibaba’s mobile department is to eliminate Taobao – by …
Alibaba Accounted for 76.6% of Total M-commerce Sales in Q3 2013 January 3, 2014 by Julia Q.Zhu 0 comments 3258 viewson Data, E-Commerce, Mobile Commerce In Q3 2013, China’s mobile commerce (m-commerce) sales increased by 141.9% to 43.3 billion Chinese Yuan. Alibaba maintained its leading position among Chinese e-commerce companies. Its Taobao and Tmall platforms accounted for 76.6% of total m-commerce sales. Runner-up JD made up 6% of the transaction share. Tencent came in the third place accounting for 1.5% of …
China’s Retail M-Commerce Sales Increased 141.9% to 43.3 Billion Chinese Yuan in Q3 2013 December 20, 2013 by Julia Q.Zhu 1 comment 2282 viewson Data, E-Commerce, Mobile Commerce China’s retail mobile commerce (m-commerce) sales reached 43.3 billion Chinese Yuan in Q3 2013, up 141.9% compared to the same number in Q3 2012. While this only accounted for 9.5% of total retail e-commerce sales made in Q3 2013, m-commerce is expected to keep on increasing rapidly given the popularization of smartphones among Chinese consumers …
