What you’re doing wrong digital branding in China? January 6, 2015 by Julia Q.Zhu 0 comments 2504 viewson Case Studies & Interviews, Consumer Behavior, Digital Marketing, E-Commerce, Featured, Insights, Social Media, Strategy Observer Solutions recently invited Kevin Gentle, Digital Strategy Director of Labbrand, to join a discussion on how to build a successful digital strategy in China. Key takeaways and the full interview are below Key Takeaways Building an effective digital strategy takes much more than having a presence on China’s mainstream digital channels like Weibo and SEO on Baidu. Digital …
How Businesses Use WeChat to Win Chinese Consumers – Part 2. Coach: Simple ways to increase ‘brand stickiness’ September 10, 2014 by Julia Q.Zhu 1 comment 2542 viewson Case Studies & Interviews, Digital Marketing, E-Commerce, Insights, Luxury, Mobile Commerce, Social Media, Strategy In the last post, we described how YOOX uses WeChat to not only advertise, but sell and serve its Chinese customers. What are other interesting practices businesses are experimenting with in China to creatively blend social, mobile and commerce? Case Study – Coach: Simple ways to increase ‘brand stickiness’ via WeChat Similar to the case of YOOX, Coach also uses …
