3 Reasons Why Luxury Should Embrace E-commerce in China video May 21, 2014 by Julia Q.Zhu 0 comments 2712 viewson Case Studies & Interviews, E-Commerce, Featured, Insights, Luxury ” It is difficult to differentiate between true luxury shoppers and those one off buyers in search of a good deal, but luxury brands need to take action now. If you wait for the infrastructure to reach optimal levels, it will be too late.” Says Julia Q. Zhu, founder of Observer Solutions in the latest discussion …
Building an E-commerce Strategy in China video May 7, 2014 by Julia Q.Zhu 0 comments 2670 viewson Case Studies & Interviews, Consumer Behavior, E-Commerce, Featured, Insights, Luxury Starting an e-commerce business in China requires a lot more than translating a western website into Chinese or launching an e-store on a TMall shopping site. Chinese shoppers have different concerns and desires both in terms of product preferences and their ideal shopping experience. Observer Solutions’ founder Julia Q. Zhu talks about how to build the right e-commerce …
Why is Third-party Payment Essential in China? March 26, 2014 by Julia Q.Zhu 1 comment 1680 viewson Consumer Behavior, Digital Payment, E-Commerce, Insights, Online Payment This is the 2nd part of our “Online Payment in China Blog-post Series“. In the last post, we discussed the payment preference landscape for China e-commerce. In this post we will explain why you need to offer third-party payment in China. Why is third-party payment essential in China? So why is third-party payment so important for Chinese consumers? The …
Are Chinese Consumers Ready to Make Big-Ticket Purchases Online? December 30, 2013 by Julia Q.Zhu 0 comments 1551 viewson Consumer Behavior, E-Commerce, Insights, Luxury Many Western retailors believe that Chinese consumers are not willing to purchase big-ticket items online. This is only partially true. Consumer habits are evolving quickly as more and more Chinese people adopt online shopping. Additionally, major e-retailors have finally surmounted traditional barriers to e-consumer trust, and now provide protections such as secure payment and after-sales …
3 Habits That Set Chinese Online Shoppers Apart From Westerners November 26, 2013 by Julia Q.Zhu 0 comments 9474 viewson Consumer Behavior, E-Commerce, Featured, Insights, Strategy The slowdown of China’s economic growth didn’t diminish Chinese consumers’ increasing confidence—especially their enthusiasm to shop online. As ecommerce grows in importance in China, not only do Chinese brands hurry to move online, many Western companies, such as fashion apparel brands Zara and Gap, also view ecommerce as a strategic channel to reach Chinese consumers. …
What is the Best E-Commerce Strategy For Western Companies in China? May 8, 2013 by Julia Q.Zhu 0 comments 1348 viewson E-Commerce, Insights I always enjoy connecting with other Asia technology professionals to share insights on how to best leverage digital media and e-commerce in China. I recently connected with an industry veteran on who asked me, “Which Western companies are getting e-commerce right in China?” This was my response: Online is becoming an increasingly important retail channel …
