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Nail Polish Brand OPI Enters Chinese E-Commerce Market, Opens Tmall Store


According to latest reports, on January 23rd the American nail polish brand OPI will open its official flagship store on China’s Tmall e-commerce platform. This marks OPI’s first formal entry into China. Until now, OPI has had only two mainland China dealers, one in Shanghai and one in Guangzhou, that cater to professional nail salons. In addition, many TaoBao stores have been selling OPI products through the internet.

OPI’s formally establishing this Tmall store will offer convenience to consumers in more regions, and will allow it to strike back against fake knockoffs.


Source: Ebrun.com. Translated by Luke Dodds .

Read the original article in Chinese here.


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