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China e-commerce: 14% of online retail transactions via smartphones in Q1


Distribution of China’s Retail E-commerce Sales by Device(PC vs Mobile) 2014 Q1 - Observer Solutions

The transaction value of online shopping via mobile devices is increasing in China as consumers switch to mobile devices. In the first quarter of 2014, over 14% of online retail transactions were conducted through smartphones and tablets, representing an increase of 6.6 percentage points compared to the same period of 2013. This growth is attributed to a range of factors, including the increasing access to 3G and Wi-Fi, the prevalence of mobile devices, and the adoption of online shopping behavior among Chinese consumers.

Author: Cindy L.

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