What you’re doing wrong digital branding in China? January 6, 2015 by Julia Q.Zhu 0 comments 1790 viewson Case Studies & Interviews, Consumer Behavior, Digital Marketing, E-Commerce, Featured, Insights, Social Media, Strategy Observer Solutions recently invited Kevin Gentle, Digital Strategy Director of Labbrand, to join a discussion on how to build a successful digital strategy in China. Key takeaways and the full interview are below Key Takeaways Building an effective digital strategy takes much more than having a presence on China’s mainstream digital channels like Weibo and SEO on Baidu. Digital …
How Businesses Use WeChat to Win Chinese Consumers – Part 2. Coach: Simple ways to increase ‘brand stickiness’ September 10, 2014 by Julia Q.Zhu 1 comment 2042 viewson Case Studies & Interviews, Digital Marketing, E-Commerce, Insights, Luxury, Mobile Commerce, Social Media, Strategy In the last post, we described how YOOX uses WeChat to not only advertise, but sell and serve its Chinese customers. What are other interesting practices businesses are experimenting with in China to creatively blend social, mobile and commerce? Case Study – Coach: Simple ways to increase ‘brand stickiness’ via WeChat Similar to the case of YOOX, Coach also uses …
How Businesses Use WeChat to Win Chinese Consumers – Part 1. Case Study of YOOX September 3, 2014 by Julia Q.Zhu 1 comment 2357 viewson Digital Marketing, Digital Payment, E-Commerce, Featured, Insights, Mobile Commerce, Social Media, Strategy In the last post, we noted that social media is more than just a way to stay ahead of the news and connect with your friends in China. While Western companies tend to focus on advertising via social media, Chinese firms use social platform for deeper customer engagement as mobile increasingly become a major avenue …
3 Ways to Win China’s Social Commerce Revolution August 27, 2014 by Julia Q.Zhu 1 comment 1202 viewson Case Studies & Interviews, Digital Marketing, E-Commerce, Insights, Mobile Commerce, Social Media, Strategy Chinese internet giant Tencent recently allowed e-commerce player JD.com to begin selling directly from a prominent position on Mobile QQ, Tencent’s messaging application, which is currently used by nearly 500 million Chinese consumers each month. This is just the latest example in what we at Observer Intelligence believe to be a tremendous trend in China’s …
China BizTech News Weekly Digest – April 10, 2014 April 10, 2014 by Julia Q.Zhu 0 comments 853 viewson Digital Marketing, E-Commerce, Luxury, Social Media By Su-Jun Lim REUTERS Alibaba Invests $692 Million In Chinese Department Store Operator Alibaba Group Holding Ltd invests $692 million in Hong Kong-listed department-store operator, Intime Retail (Group) Co Ltd. to target high-end consumers, and fuse offline and online shopping. Alibaba is poised for the highly anticipated initial public offering in New York, biggest since Facebook …
A Portrait of Microblog Users in China November 14, 2013 by Julia Q.Zhu 0 comments 1008 viewson Consumer Behavior, Data, Digital Marketing, Social Media
China’s Advertising Sweet Spot: Online Video and the Rising Middle Class April 28, 2013 by Julia Q.Zhu 0 comments 784 viewson Consumer Behavior, Digital Marketing, Insights, Social Media China’s online consumers are predominantly young – mostly under 30. Over time, as the population ages, so will the country’s online userbase. In a recent report I wrote with the Multimedia Research Group, titled China’s Advertising Sweet Spot: Targeting Young, Upwardly Mobile Consumers with Digital Media, we answered critical questions that marketers have about tapping …
