How Businesses Use WeChat to Win Chinese Consumers – Part 2. Coach: Simple ways to increase ‘brand stickiness’ September 10, 2014 by Julia Q.Zhu 1 comment 3119 viewson Case Studies & Interviews, Digital Marketing, E-Commerce, Insights, Luxury, Mobile Commerce, Social Media, Strategy In the last post, we described how YOOX uses WeChat to not only advertise, but sell and serve its Chinese customers. What are other interesting practices businesses are experimenting with in China to creatively blend social, mobile and commerce? Case Study – Coach: Simple ways to increase ‘brand stickiness’ via WeChat Similar to the case of YOOX, Coach also uses …
Alibaba Dominates Mobile Commerce in Q2 2014 September 5, 2014 by Julia Q.Zhu 0 comments 3713 viewson Alibaba, Data, Mobile Commerce Alibaba dominated China’s mobile commerce landscape despite facing fierce competition from its rivals Tencent and JD. In Q2 2014, its Taobao and Tmall marketplaces accounted for 84.2% of total m-commerce transactions, while JD accounted for 5.3% of transaction share. Fashion flash sale e-tailor Vipshop came in third place, accounting for 2% of transaction share.Ahead of …
How Businesses Use WeChat to Win Chinese Consumers – Part 1. Case Study of YOOX September 3, 2014 by Julia Q.Zhu 1 comment 3664 viewson Digital Marketing, Digital Payment, E-Commerce, Featured, Insights, Mobile Commerce, Social Media, Strategy In the last post, we noted that social media is more than just a way to stay ahead of the news and connect with your friends in China. While Western companies tend to focus on advertising via social media, Chinese firms use social platform for deeper customer engagement as mobile increasingly become a major avenue …
3 Ways to Win China’s Social Commerce Revolution August 27, 2014 by Julia Q.Zhu 1 comment 1701 viewson Case Studies & Interviews, Digital Marketing, E-Commerce, Insights, Mobile Commerce, Social Media, Strategy Chinese internet giant Tencent recently allowed e-commerce player JD.com to begin selling directly from a prominent position on Mobile QQ, Tencent’s messaging application, which is currently used by nearly 500 million Chinese consumers each month. This is just the latest example in what we at Observer Intelligence believe to be a tremendous trend in China’s …
Chinese Mobile Phone Shoppers Increase 42% to 205 Million H1 2014 August 15, 2014 by Julia Q.Zhu 0 comments 3253 viewson Data, Mobile Commerce Online shopping via cell phone has become a major driver of Chinese retail e-commerce growth. While the total number of Chinese online shoppers grew by 9.8% in the first half of 2014, the group of consumers that shop online via cell phone expanded from 144.4 million to 205 million, representing a significant increase of 42% …
42% Growth in Mobile Commerce Means Big China Consumer Opportunity August 13, 2014 by Julia Q.Zhu 0 comments 2381 viewson Consumer Behavior, E-Commerce, Insights, Mobile Commerce, Strategy Businesses and marketers who are seeking to engage and influence Chinese consumers need to pay more attention to their presence on the mobile internet. This is because there are more Chinese accessing the internet through their mobile devices rather than on a desktop or laptop computer now. The China Internet Network Information Center announced earlier …
China e-commerce: 14% of online retail transactions via smartphones in Q1 June 24, 2014 by Julia Q.Zhu 0 comments 4467 viewson Data, E-Commerce, Mobile Commerce The transaction value of online shopping via mobile devices is increasing in China as consumers switch to mobile devices. In the first quarter of 2014, over 14% of online retail transactions were conducted through smartphones and tablets, representing an increase of 6.6 percentage points compared to the same period of 2013. This growth is attributed …
China Retail E-commerce Sales Reached $73 billion in 2014 Q1, Up 27.6 Percent Y-o-Y June 4, 2014 by Julia Q.Zhu 0 comments 1888 viewson E-Commerce, Insights, Mobile Commerce In Q1 2014, the Chinese retail e-commerce sector continued to grow at a double-digit pace – up 27.6 percent year-on-year to $73 billion in transaction value. E-commerce spending on mobile end increased 140.8% year-on-year to $10.3 billion, accounting for 14.1% of the total retail e-commerce sales in the first quarter. Observer Solutions believes that mobile commerce will continue to grow at …
China M-commerce Sales to Exceed US$51 Billion in 2014 April 21, 2014 by Julia Q.Zhu 1 comment 3387 viewson Data, Mobile Commerce China’s retail mobile commerce (m-commerce) sales is expected to increase 91.1% year-on-year and surpass 50 billion USD in 2014.
The State of Mobile Payment in China April 16, 2014 by Julia Q.Zhu 0 comments 2278 viewson Digital Payment, E-Commerce, Insights, Mobile Commerce, Online Payment This is the 5th post of our “Online Payment in China Blog-post Series“. So far we have discussed the Chinese e-commerce payment landscape, the unique characteristics of third-party payment tools and Cash-on-Delivery(COD), and best practices for online payment fulfillment. As a firm, Observer Solutions believes strongly that 2014 is the year that Chinese e-commerce ‘goes mobile’. Mobile payment will undoubtedly be …
