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Alibaba’s GMV from its China Retail Marketplace and % of Mobile GMV- 2012Q2 – 2014Q1

Alibaba Group, the largest Chinese e-commerce firm, has seen rapid growth in the gross merchandise value (GMV) transacted on Tmall – China’s No.1 third-party platform for brands and retailers. According to a new amendment to Alibaba’s IPO documents submitted to the SEC in June, Tmall experienced a year-to-year GMV growth rate of 90% in the first quarter of 2014, representing 31% of the company’s total GMV – 7 percentage point increase from the same period of last year. In the meantime, the GMV of Taobao Marketplace, China’s largest online shopping destination, grew by 32% and accounted for 69% of Alibaba’s total retail marketplace GMV. Moreover, the company’s mobile GMV has also grown significantly, which made up 27.4% of the total GMV, up from 10.7% in the same period of 2013.

Alibaba’s GMV from its China Retail Marketplace-Mobile GMV- 2012Q2- 2014Q1 - Observer Intelligence


Author: Cindy Lin

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