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Chinese Mobile Phone Shoppers Increase 42% to 205 Million H1 2014

Online shopping via cell phone has become a major driver of Chinese retail e-commerce growth. While the total number of Chinese online shoppers grew by 9.8% in the first half of 2014, the group of consumers that shop online via cell phone expanded from 144.4 million to 205 million, representing a significant increase of 42% – over four times faster than the growth of the total online shopper population. Statistics also indicate that Chinese cell phone users have been more active in online shopping: 38.9% of cell phone users have shopped online by June this year, compared with only 28.9% at the end of 2013.  

Retail Ecommerce in China-The Online Shopper Population and Shoppers through Cell Phone-December 2013-vs- June 2014- Observer Solutions Blog

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