Welcome! Wednesday - May 24, 2017

3 Ways to Win China’s Social Commerce Revolution


mobile e-commerce-china

Chinese internet giant Tencent recently allowed e-commerce player JD.com to begin selling directly from a prominent position on Mobile QQ, Tencent’s messaging application, which is currently used by nearly 500 million Chinese consumers each month. This is just the latest example in what we at Observer Intelligence believe to be a tremendous trend in China’s online space – the convergence of “Social” and e-commerce.

In China, social media is more than just a way to stay ahead of the news and connect with your friends. While American companies tend to focus on increasing brand awareness via social media, Chinese firms use social media for deeper customer engagement. How are companies in China leveraging the rise of Social Commerce to interact with their end-customers?
 
Besides advertising and news updates, here are three ways firms are using Social Commerce in China to win the wallets of Chinese consumers:
 
#1 Interactive campaigns and offline activities
#2 In-app purchasing
#3 Live customer service
 
Over the coming blog post, we will share a case study about how companies are successfully applying Social Commerce to their China e-commerce strategies.

 

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