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14% of Chinese Digital Consumers Shop Online Everyday


By Cindy L.

Chinese consumers tend to be more active shopping online than consumers in other markets. A PwC survey reveals that 14% of Chinese online shoppers buy products on the Internet everyday, compared with the overall level of 5% of the surveyed countries; the percentage of weekly online shoppers in China is 62%, almost three times as high as the overall level of 21%.

Comparison of Online Shopping Frequency in Select Countries, 2013-Observer Solutions Blog

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